Have you seen the series of commercials by Coke Zero? I was shocked and a little sickened when I saw one of these while a group of us were watching a basketball game at a friend’s house. Coke calls it their “Enjoy Everything” marketing campaign and according to their website, this newest series is geared to tell men, “It’s not your fault . . .” and to celebrate “guys being guys.”
I’m not sure what they mean by that, unless they mean guys are to celebrate selfishness.
The commercials are promoting letting responsibility go, because you deserve to “Enjoy Everything.” Instead of picking up his in-laws at the airport, this guy was applauded by the narrator for choosing to stay home and win the battle on a video game.
What a sad marketing campaign.
What a statement on our culture.
Surely this campaign is in jest? Even if Coke is making a parody on “guys being guys,” I think it highlights the very real underlying American attitude that says “I deserve this . . . I’m entitled to living selfishly.”
How do we raise little ones to look like Jesus in a culture that promotes living selfishly?
Our entitlement culture springs from a collective selfishness, godlessness, and ungratefulness. Don’t we see that today? This passage describes it so accurately:
[box]For men will be lovers of self, lovers of money, boastful, arrogant, revilers, disobedient to parents, ungrateful, unholy, unloving, irreconcilable, malicious gossips, without self-control, brutal, haters of good, treacherous, reckless, conceited, lovers of pleasure rather than lovers of God . . . (2 Timothy 3:2–4)[/box]
This description looks nothing like a description of Jesus.
Jesus is the opposite of everything listed here. How in the world are we going to raise our little ones to look and live like Christ when the entire world seems to be going in the opposite direction?
I think the only answer is for us to model for them the way of Christ. And that’s not easy when our natural default position is: “self first!” But thankfully, we’ve been given a new nature and provided with the grace and power to live out Jesus’ command to: Love God and love others.
Jesus describes a completely different way of living than what our culture is promoting. He calls us to the way of radical love and it looks like this:
[box]“We know love by this, that He laid down His life for us; and we ought to lay down our lives for the brethren.” (1 John 3:16)[/box]
So what does that look like for a mom?
How do we cultivate this kind of unselfish living in our little ones?
How do we model the way of Christ for our children that will encourage them to develop His kind of heart?
♥ Watch for opportunities to involve your child in mercy ministries: taking food to a needy family, dropping off diapers and supplies at the local pregnancy center, or sponsor a child from a ministry like Compassion.
♥ Spend some time taking your children through Jesus moments in the gospels. Invite your children to watch for every time Jesus lived out the description of love found in 1 Corinthians 13. Use this study as an opportunity to discuss ways you can implement a plan of action for practicing this kind of love in your home and with your friends.
♥ Invite your children to discuss Luke 6:27–36 and consider how they could practically implement Jesus’ instructions on how to treat their “enemies.”
♥ Love your children the way Jesus loves you: “Be kind to one another, tender-hearted, forgiving each other, just as God in Christ also has forgiven you.” (Eph. 4:32)
How are you cultivating the heart of Christ in a culture that is promoting selfish living?
How are you passing on the heart of Christ to your little ones?